How can cFIRST position its brand for increased conversion through website?
cFIRST is an Employee Background Verification company primarily working with small, medium and big enterprises in India. As they strategize to expand beyond India, one of the question they had was how to position their brand to increase its recognition. They are a proven leader in India with over 10+ years of background verification. But their web presence, especially content messaging needed a serious overhaul to make their brand recognizable in markets outside of India. The project involved brand positioning, content strategy and website design.
Here is what cFIRST CEO Viral Vora, who hired Abir's services have to say about the project: