Abir

A human centric approach to business design

People seek experiences, not just products or services.

We uncover meaningful experiences customers desire using a variety of market research techniques, and provide innovative strategic frameworks based on human-centric design thinking methodology to deliver those experiences holistically across all customer interactions.

Towards that end, we provide consulting services as well as training workshops to help organizations unlock their employees' creativity to achieve business goals.

We work with both non-profits, and for-profit social and commercial enterprises.


How can cFIRST position its brand for increased conversion through website?

cFIRST is an Employee Background Verification company primarily working with small, medium and big enterprises in India. As they strategize to expand beyond India, one of the question they had was how to position their brand to increase its recognition. They are a proven leader in India with over 10+ years of background verification. But their web presence, especially content messaging needed a serious overhaul to make their brand recognizable in markets outside of India. The project involved brand positioning, content strategy and website design. 

www.cfirstcorp.com

Here is what cFIRST CEO Viral Vora, who hired Abir's services have to say about the project:

Abir consulting / Dhaval took all the time to understand our business and our needs. With a very structured methodology and timeline driven approach they helped us create a very crisp website. We are absolutely delighted with the outcome. Working with them was pleasure, they took complete ownership and were very communicative throughout the project.
— Viral Vora, CEO, cFIRST Inc.