What are the market needs for an auto hiring mobile app in Ahmedabad, India?
Auto rickshaws play the role of intermediate public transport in most Indian cities but remains largely unorganized. Auto fares are regulated by government, but not all drivers comply and charge higher fares to riders. Drivers waste time looking for riders, or sitting idly waiting for riders to turn up. Riders also get frustrated by not able to get an auto when they need it, and where they needed them to go. These were the problems hypothesized by Ahmedabad based start-up incubator amditree and mobile app developer NicheTech.
Abir did a thorough market assessment to understand,
- What do people really want when they choose auto for public transport?
- What do auto drivers really want as they try to earn a living?
- What role can technology play in enabling riders to have a better experience at the same time improve conditions for auto-drivers?
- What are the must-haves for such a technological solution?
A detailed market insights report was prepared summarizing the needs that emerge from qualitative interviews of a large set of auto drivers and riders in Ahmedabad, and desk-top research of the market and trends across India. It provided the necessary input for a strategic decision for such a mobile app based solution.