How can Kaizen Institute of India differentiate its operational excellence services?
Kaizen Institute of India, a consultancy based in Ahmedabad, India, provides operational excellence services on the principles of Kaizen methodology to its clients across India. With decades of combined experience of its consultants, and a direct partnership with worldwide Kaizen Institutes, it is uniquely positioned to enhance operations by removing inconsistencies, reducing waste and improving efficiencies. However, growth is hard to come by in an increasingly saturated Indian marketplace of both brand-name consultancies and independent consultants.
Through extensive market research, and qualitative interviews, Abir uncovered reasons why various organizations seek operational excellence. This resulted into detailed customer segmentation based on behaviors, functional needs and meaningful experiences. Kaizen Institute of India now had the deeper insights into its customers helping them better align their consulting services to meet customers needs.
Further more implications and recommendations were provided to Kaizen Institute of India, based on experiences currently provided by competition, and strategic importance of each customer segment, guiding them towards a more differentiated market position.