A human centric approach to business design

People seek experiences, not just products or services.

We uncover meaningful experiences customers desire using a variety of market research techniques, and provide innovative strategic frameworks based on human-centric design thinking methodology to deliver those experiences holistically across all customer interactions.

Towards that end, we provide consulting services as well as training workshops to help organizations unlock their employees' creativity to achieve business goals.

We work with both non-profits, and for-profit social and commercial enterprises.

How can Muskaan provide impactful help to disadvantaged students?

Muskaan, an Ahmedabad based NGO, provides financial assistance and after-school tutoring to disadvantaged students who want to pursue secondary education once they graduate from free primary public school system. However, most of the students supported by Muskaan tend to drop out and not survive in the private schools.

To understand the reasons, Abir did a thorough study of stakeholders involved as well as environmental impact of the slum areas they used to live. A detailed segmentation of parents and students based on why they wish to pursue secondary education, and their functional needs was prepared to help Muskaan customize their services so as to increase the chances of students' survival in private schools.

A business plan was delivered to build partnerships with other NGOs active in slums to create encouraging, supporting learning environment for the students. Detailed guidelines and recommendations were provided on how to raise funds, involve donors, and transform their charity into a financially sustainable social enterprise.